Isabella Löwengrip, the early influencer and entrepreneur also known as Blondinbella, has a company. Actually, she has a whole slew of them, in various degrees of wildly successful: The woman is remarkable. Maybe it’s because being recognized is such a huge part of her success, and that control over your image is so key, that she wants to install face recognition technology in her stores. If you find that slightly creepy don’t worry, the Swedish Data Inspection Authority (Datainspektion) is on the case. If Löwengrip wants to be able to recognize customers – big buyers? People who carry voluminous bags? – she’ll have to argue her case as to why she’s an exception. It’s unsure whether her approximately 1.5 million followers will be keen.